Most educators and coaches are getting stuck creating influencer type short form content — when they could very well be filling their roster with dream clients using just 2-4 strategically curated long form content per week.
As a thought leader, you’re far from being an influencer.
Your content’s primary job is to radically shift the belief of your audience with your authority and message.
Your not here to influence, you’re here to transform their beliefs and perception.
You’re a changemaker here to start a movement.
Writing as an authoritative thought leader is the best way to attract your dream clients for your mid to high ticket offers, especially the ones who are already highly motivated and seeking solutions to their problem.
You don’t need to convince them.
All you need is to directly speak to the disillusionment they’re experiencing with other solutions and why those are not going to work for them.
And then explain how your solution is specifically curated for them and the kind of results they want to achieve.
That’s where your belief shifting and authority building content comes in.
For example:
Your ideal clients are already seeking solution for losing their weight without any side effects but they don’t know how your hypnosis + yoga problem is the solution to their problem, especially of their weight gain is because of high cortisol.
If you’re a relationship coach, they could also be disillusioned by the dating apps, but they don’t know how you can help them go on dates using Instagram ads or matchmakers.
Basically, it doesn’t need to be complex but it needs to be articulate and positioned well.
With love,
Devika
————-
I help coaches and educators position themselves as thought leaders + attract dream clients by honing their unique voice, magnetic message and authority building content.
Message me on my socials below if you want me to help your position your brand as the legacy thought leader you are meant to be.
