To build authority in your unique voice as a thought leader, I recommend you share your knowledge freely in your content.
No, you won’t miss out on clients, nor will oversaturate them(at least not your ideal clients).
It’s because if you are a coach, mentor and educator in transformational spaces like health, finance, relationship, spirituality, mindset etc. knowledge is simply not enough for your client.
They need to turn that knowledge into wisdom.
And for that, they need your guidance.
You want to attract clients who are already highly motivated and actively searching for a guide like you.
Those are the people who are ready for your mid to high ticket offers, and all they need is to believe that you are the person who can help them.
When you share your knowledge freely, they feel seen, heard and understood by you.
They start believing that you know what you’re saying, you have been there where they are and can help them.
They start trusting you more because of your generosity in sharing your knowledge and experience freely.
These are the seeker archetypes and your ideal clients.
They could have read number of books on their problem and still know that they need guidance and mentorship to attain true transformation.
Because transformation lies in the embodiment not in the knowledge (that’s what you help with).
If your content attracts mostly learner archetypes or window shoppers, you might get engagement on your content but not the dream clientele and conversions you want.
Now… there’s a subtle nuance.
When I say share your knowledge freely, I don’t mean that you start writing “3 ways to…” type of content.
I want you to reel in a journey with your content. This is where long form thought leadership content comes in.
It’s quite different from writing a blog or a sales post because it’s more about shifting beliefs with your content (true hallmark of a thought leader).
And many times, your content will need to be radical.
Start with these questions to realign your content as a thought leader:
– What makes your process different from others?
– How can you help your ideal client who has probably already tried a lot of the things to solve their problem but still seeking solution?
– What are they missing out on that’s keeping them stuck?
– What do you not agree with and why? Get radical here.
– Share the ups and downs of your ideal client journey and why that happens.
– The mistakes your ideal client is making and why.
– What you’d do if you were in their shoes?
Most importantly, think of that one person you’d like to work with while writing your content.
What do they need to hear to feel a sigh of relief that there’s a mentor out there who finally gets it!
The more your content reflects the transformation you can help them achieve, the faster you’ll call in your dream clients and communities.
Would love to read your thoughts and comments on this 
With love,
Devika
I work with coaches, educators, and experts who hold radically bold (sometimes non-traditional) stances — and want marketing that reflects their authority, unique voice, and attracts dream clients.
If that’s you, DM me on my socials below to explore working with me.
